Company

The team behind PopnCandy

About OPTISM Inc.

OPTISM Inc. is a Tokyo company with a single specialty: cross-border direct-to-consumer commerce — taking Japanese products straight to people around the world. And we prove it the hard way, by running our own brand, PopnCandy Tokyo.

Company Overview

Company 株式会社オプティズム
OPTISM Inc.
CEO 大木 勇(Isamu Oki)
Founded April 24, 2025
Address 志知ビル 6F, 2-10-15 Kasuga, Bunkyo-ku,
Tokyo 112-0002, Japan
License 古物商許可 第305452520791号

What We Do

Cross-border D2C, proven on our own brand

Plenty of companies talk about selling Japan to the world. We do it — on ourselves, first. Everything below is a capability we run in-house, every day, to operate PopnCandy Tokyo: a real store, real subscribers, real parcels leaving Tokyo. That's the difference between advice and experience.

Our flagship brand

PopnCandy Tokyo

Our own direct-to-consumer subscription brand — a monthly box of authentic Japanese DIY candy, built on Shopify and shipped from Tokyo to the world. It's our living proof of concept, our storefront, and our R&D lab all at once.

Visit the store →

01

Cross-Border D2C & Subscription Commerce

We operate a direct-to-consumer subscription brand end to end — recurring billing, retention and a Shopify storefront selling from Japan to customers worldwide. The whole cross-border model, run in-house.

02

Shopify Storefront Design & Development

We design, build and maintain our own store, checkout and brand system — not a template handed off, but a storefront we ship, test and refine ourselves.

03

Content & SEO

60+ original English guides, tracked in Google Search Console and written to earn organic visibility in the US and beyond. We treat content as a growth channel, not decoration.

04

International Fulfilment from Tokyo

We pack and ship worldwide from Tokyo, handling the customs paperwork and cross-border logistics ourselves. Getting Japanese products across borders cleanly is its own craft — and we own it.

Founded in 2025, OPTISM is young by design — an operator, not a middleman. We build our expertise where it counts: on a live brand, in the open.