Kawaii Japan Magazine

Here's something that reverses how most guides describe it. Foreign visitors tend to assume the yukata is what you...

Here is the thing nobody warns you about at a Japanese summer festival. The stalls are lined up, the games look si...

The soroban — the Japanese abacus — is Japan's most famous learning tool, and its place in Japanese childhood has ...

Here's the thing most guides to Japanese traditional games get wrong: they present them as museum pieces, played o...

One loop of string, tied into a circle — that's the entire kit. And yet ayatori, Japan's string-figure game, is on...

Outside Japan, kendama has a reputation as a trendy trick toy — the wooden cup-and-ball you've seen in slow-motion...

Outside Japan, Pocky often gets treated like a cute novelty — a fancy imported treat you buy for the aesthetic. In...

Thanks to Netflix's hit dating show Badly in Love, the world is suddenly curious about Japan's "yankee" — the toug...