Kawaii Japan Magazine

A rural Japanese michi-no-eki roadside station with its blue road-station sign, a kei car of travellers, and baskets of fresh local vegetables, handmade miso, apple juice, soft-serve ice cream and soba.
Michi-no-Eki: Where Japanese People Actually Buy Local Food

Ask a visitor where Japanese people buy the best local food and you'll hear the usual answers: a department store ...

July 15, 2026
Featured graphic for an article about Japanese department store food halls, showing a basement food floor with counters of bento and sushi, a strawberry cake, a bento box and fruit sandwiches, under a B1F food floor sign.
depachika
Depachika: The Best Food in Japan Is in the Basement

Japan's department store food halls sell the finest sweets in the country, discount them after 7pm, and will pack your cake with an ice pack if you ask. A Tokyo team on how the depachika really works - and why the best of it can never come home with you.

July 14, 2026
Featured graphic for an article on omiyage, Japan's obligatory gift sweets, showing an array of regional Japanese gift confectionery boxes with formal wrapping and individually wrapped sweets, beside a beckoning cat figurine.
gift culture
Omiyage: The Japanese Obligation That Built an Industry

A souvenir is a memory you buy for yourself. An omiyage is a debt you owe your office. A Tokyo guide to the obligation that quietly dictated Japan's packaging, portion sizes and 47 prefectures of regional sweets — and where Japanese people really buy them.

July 13, 2026
Featured graphic for an article on ekiben, Japan's railway station lunchboxes, showing an open wooden bento of rice, grilled salmon, pickles and side dishes beside a paper ekiben box, with a shinkansen at the platform behind.
bento
Ekiben: Why Japan's Station Lunchboxes Are Worth Taking the Train For

Japan turned station food into a reason to take the train. A Tokyo guide to ekiben: the contested 1885 origin, the regional boxes worth a detour, the four parts every box is built from — and why a DIY candy kit is really a bento you assemble yourself.

July 12, 2026
Featured graphic for an article on Japan's 445 words for food texture, showing stretchy mochi, crisp tempura prawns, glossy rice and plump boiled prawns, labelled with the Japanese texture words mochi-mochi, saku-saku and puri-puri.
food texture
Mochi-Mochi, Saku-Saku, Puri-Puri: Japan's 445 Words for Food Texture

Japanese has 445 words for how food feels; English has 77. A Tokyo guide to shokkan, the sound-symbolic logic behind mochi-mochi and saku-saku, and the nine texture words worth knowing before you eat in Japan.

July 10, 2026
Collage titled Japan on Screen: What Western Movies and TV Get Wrong About Japan, with a film clapperboard, vintage movie camera, torii gate, pagoda with Mount Fuji, neon Tokyo street and a checklist of Japanese stereotypes crossed out
Japan on Screen: What Western Movies and TV Get Wrong About Japan

Neon, geisha, endless bowing - Western films picture a Japan that people living here barely recognise. A Tokyo-based look at what Blade Runner, Memoirs of a Geisha, Ghost in the Shell and Tokyo Drift get wrong, what Shogun and Tokyo Vice get right, and what films always leave out.

July 09, 2026
Kingyo-sukui, a guide to Japan's festival goldfish scooping - a hand holding a pink paper poi scoop over a shallow tank of orange and black goldfish at a Japanese summer matsuri, with a red festival lantern and paper fan.
Kingyo-sukui: A Guide to Japan's Festival Goldfish Scooping

Goldfish scooping (kingyo-sukui) is a beloved Japanese summer festival game played with a fragile paper poi. Here's how it works, how to scoop like a pro, and why it's a childhood rite of passage — written from Tokyo.

July 08, 2026
Matsuri food, a guide to Japanese summer festival street food - kakigori shaved ice, takoyaki, choco banana, candy apple, grilled corn, taiyaki and yakisoba.
Matsuri Food: A Guide to Japanese Summer Festival Street Food

On a warm summer night in Japan, follow the glow of paper lanterns and the smell of sizzling sauce, and you'll fin...

July 07, 2026