Kawaii Japan Magazine

On August 4, 2026, Netflix's breakout Japanese dating show Badly in Love (Ravu Jōtō / ラヴ上等) returns for Season 2 — and this time it trades the mainland for the blue water of ...
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Ask someone outside Japan to picture a "Japanese dessert" and you'll usually get the same two answers: matcha and ...

Narrow aisles stacked to the ceiling, a jingle you'll never unhear, and snacks in every colour of the rainbow cram...

Soft, chewy, and impossibly stretchy — mochi (餅) is one of the most beloved foods in Japan, eaten everywhere from ...

Japanese snacking runs on the seasons — spring wagashi, summer kakigori, autumn chestnut and sweet potato, winter mikan and mochi. A month-by-month guide, plus the honest truth about matcha.

Buying Japanese candy as a gift — to bring home, or to post to someone abroad — is easy to get wrong. The famous s...

Walk into any Japanese shop and the shelves are shouting a single word at you: 限定 — limited. Limited to this seaso...

A dagashiya (駄菓子屋) is usually translated as "penny candy shop," and that translation quietly misses the whole poin...

A Japanese fireworks festival is not an evening of watching fireworks. It's a whole-day operation of spot-taking, food stalls and serious crowds - which is why locals say it makes a bad first date.