Kawaii Japan Magazine

Japanese vending machines glowing on a Tokyo street at night
culture
Japan's Vending Machine Wonderland

Four million machines, one per 30 people, hot AND cold drinks, fresh eggs, hot ramen and the gloriously bizarre. Inside Japan's vending machine wonderland — and the trust and care behind it.

June 25, 2026
Yuru-chara: Japan's adorable mascot obsession - Kumamon, Gunma-chan and friends
culture
Yuru-chara: Japan's Adorable Mascot Obsession

A bear that earns billions, a back-flipping pear, a samurai cat that revived a castle town. Meet yuru-chara — Japan's gloriously strange, impossibly cute mascot characters — and the culture behind the craze.

June 24, 2026
Konbini: inside Japan's legendary convenience store snacks - onigiri, sandos, Famichiki, Cup Noodle and more
culture
Konbini: Inside Japan's Legendary Convenience Store Snacks

It is 2 a.m. in Tokyo and you are hungry. Within a few minutes' walk — guaranteed — there is a brightly lit little...

June 23, 2026
Gachapon: Inside Japan's capsule toy obsession - capsule machines and miniature toys
collectibles
Gachapon: Inside Japan's Capsule Toy Obsession

You hear it before you see it: a wall of plastic domes, a forest of chunky chrome handles, and the unmistakable ga...

June 22, 2026
Dagashi: Inside Japan's Beloved Old-School Candy Culture
culture
Dagashi: Inside Japan's Beloved Old-School Candy Culture

Somewhere in almost every Japanese town, there used to be a tiny shop with a wooden door, a jar of penny sweets on...

June 15, 2026
Matsuri Magic: A Complete Guide to Japan's Unforgettable Summer Festivals
culture
Matsuri Magic: A Complete Guide to Japan's Unforgettable Summer Festivals

Every summer, Japan transforms. Streets fill with lantern light. The air carries the scent of grilled corn and shave...

June 10, 2026
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behind-the-scenes
Hello from Tokyo! 🌸 Packing Our Very First Boxes!

After months of planning and an embarrassing amount of candy consumption, we packed our very first PopnCandy Tokyo boxes.

June 01, 2026
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