Kawaii Japan Magazine

Soft, chewy, and impossibly stretchy โ mochi (้ค ) is one of the most beloved foods in Japan, eaten everywhere from New Year celebrations to summer festivals to the freezer ais...
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Japanese snacking runs on the seasons โ spring wagashi, summer kakigori, autumn chestnut and sweet potato, winter mikan and mochi. A month-by-month guide, plus the honest truth about matcha.

Buying Japanese candy as a gift โ to bring home, or to post to someone abroad โ is easy to get wrong. The famous s...

Walk into any Japanese shop and the shelves are shouting a single word at you: ้ๅฎ โ limited. Limited to this seaso...

A dagashiya (้ง่ๅญๅฑ) is usually translated as "penny candy shop," and that translation quietly misses the whole poin...

A Japanese fireworks festival is not an evening of watching fireworks. It's a whole-day operation of spot-taking, food stalls and serious crowds - which is why locals say it makes a bad first date.

Look at a photo of Japanese kakigori (ใใๆฐท) and it's easy to file it away as "Japan's version of a snow cone." It i...

Ask a visitor where Japanese people buy the best local food and you'll hear the usual answers: a department store ...

Japan's department store food halls sell the finest sweets in the country, discount them after 7pm, and will pack your cake with an ice pack if you ask. A Tokyo team on how the depachika really works - and why the best of it can never come home with you.